The leading authority on what wins and what converts when AI and people talk to your customers.
Voice, SMS, WhatsApp, email, Instagram, Messenger, X, TikTok, LinkedIn and web chat, all measured the same way.
The moment a human steps in decides whether the customer stays. We measure when it should happen and how.
We score each channel on speed, problems solved first time and customer satisfaction.
Clear write-ups of what we find, checked by people outside the team.
See how your own conversations compare, and where to improve first.
Real conversations, anonymised and shared by partner organisations, then labelled by trained reviewers.
Fair trials that compare one approach against another, set up in advance so the result cannot be bent.
Every result shows its range and sample size. We publish the results that did not work too.
At least two outside academics check each paper. The data and code are kept for anyone to re-run.
Enquiries, viewings, vendor updates and repairs.
Collections, arrears, onboarding and Consumer Duty.
Reminders, triage, prescriptions and missed appointments.
Orders, returns, product advice and repeat customers.
Bills, meter readings and customers who need extra care.
Bookings, changes, upgrades and review replies.
Council tax, waste, housing repairs and access.
Service bookings, sales enquiries and recalls.
On the phone, WhatsApp, text, email or social media. We show you which conversations AI should handle, when a person should step in, and how to roll it out safely. For businesses, charities and public bodies of any size.
45 minutes · plus VAT · video call or at our London office
Eight sessions a week. Invoice sent when you book.
Now pick a time that suits you. We will send a short questionnaire before the call, so we arrive knowing your business.
Pick a time in our calendarWe will email you three times to choose from within one working day.
Book a session and leave with a clear plan for putting AI and your team to work together.
Book a consultation